About us ▼ News ▼ Recent articles Exchange in Japan "In April this year I had the incredible opportunity to travel to Japan as part of Macquarie University’s Business unit: MQBS1100 Business Innovation." - Marcus Ryan on his exchange trip to japan Marcus Ryan (pictured left) For two weeks I worked for a fashion consulting company, Seiya Nakamura 2.24 (SN2.24), located in Tokyo, going on a deep dive into the unfamiliar and intricate world of fashion. We were tasked to be marketing consultants for SN2.24 and to identify the dominant stores, emerging brands, and recent trends within the European market. Building on the company’s strong market position and deep expertise in the Asian market, SN2.24 wanted to explore opportunities for taking already established global brands such as H&M and Zara into the European market. We spent our time researching, analysing, and strategising at Tokyo Metropolitan University, our partnering university for the trip. At the end of the project, we presented our findings to the company’s Global Sales Director and International Relations Manager, an experience both nerve-wracking and exhilarating given their knowledge and long experience in the consulting and fashion sectors. The trip wasn’t all work and no play, and I had the chance to explore the vibrant, bustling streets of Shibuya, take in the breathtaking sight of Mount Fuji, and explore Disneyland for a day. It was a whirlwind experience that combined learning, culture, and fun — and I wouldn’t trade it for anything. “It was a whirlwind experience that combined learning, culture, and fun — and I wouldn’t trade it for anything.” Marcus Ryan, Tamworth, Gamilaroi Country